Michael Williams

Brand & UI Designer. Creative Thinker. All-around go-getter.

TYD – The Mayfair Issue

This editorial cover story was published in TYD’s Summer 2014 issue. It featured luxury swimwear and fine jewellery designer, Marianna Goulandris. The story was photographed by high profile photographer Dave Wise and Art Direction for the shoot was provided by Blessing Platinum-Williams. I took the reigns of Creative Director, designer and writer of the finished piece.

Behind the scenes

The shoot took place in Mayfair-based private Members Club, No.41 and in the renowned dining room of the Mews of Mayfair restaurant. The theme for the shoot was ‘classic Hollywood glamour meets young, fresh Mayfair’ – the ‘Hollywood glamour’ found in the styling and location and the ‘young, fresh Mayfair’ based on the journey of our cover star, Marianna.

It should also be noted that this shoot was literally planned and implemented on a zero-budget!

The Design

The aim for the visual story was for to captivate reader through stunning imagery. I wanted to stay on brand with TYD’s high-end aesthetic but at the same time maintain its young feel. It was important that the story and the pictures worked together to show Marianna as a real person with a real personality.

TYD | The Mayfair Issue featuring Marianna Goulandris

We’re proud to announce the new issue of Summer 2014 Edition of TYD this summer. The stunning Marianna Goulandris, founder of Marianna G Swimwear covers this special edition of TYD dubbed “The Mayfair Issue”.

Read the full story here

The Printed Concept

This concept was created to illustrate the same look and feel of the iPad edition of the story into print format.